Viewing of Some Serious Programmes
(two weeks ended 21st October 1962)

Producer Per Cent of Homes Viewing
1 Once A Kingdom Anglia 53 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
2 Disneyland Scottish 47 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
3 Focus about the House Border 45 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
4 Your Heritage – The River Tees Tyne Tees 44 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
  All Our Yesterdays Granada 44 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓
6 James Watt Commemoration Scottish 42 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
  Time to Remember Border 42 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
  Time Out of Doors Border 42 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
  Countryman Anglia 42 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
  Main News (weekdays) ITN 42 ▓▓▓▓▓▓▓▓▓▓▓▓▓▓
11 Arena Anglia 41 ▓▓▓▓▓▓▓▓▓▓▓▓▓
12 Out of Town Southern 40 ▓▓▓▓▓▓▓▓▓▓▓▓
  Country Focus Grampian 40 ▓▓▓▓▓▓▓▓▓▓▓▓
14 Come on to Larne Ulster 39 ▓▓▓▓▓▓▓▓▓▓▓
  Scots report on Conservative Party conference Scottish 39 ▓▓▓▓▓▓▓▓▓▓▓
16 Main News (weekdays) BBC 38 ▒▒▒▒▒▒▒▒▒▒▒▒
17 On Safari BBC 37 ▒▒▒▒▒▒▒▒▒▒▒
18 Scottish/Norwegian Relations Scottish 36 ▓▓▓▓▓▓▓▓
19 Midland Profile ATV 35 ▓▓▓▓▓▓▓
20 This Week A-R 34 ▓▓▓▓▓▓
  Soldiers of the Queen Southern 34 ▓▓▓▓▓▓
22 Here and Now A-R 33 ▓▓▓▓▓
23 Panorama BBC 33 ▒▒▒▒▒
24 Pattern of Prosperity BBC 32 ▒▒▒▒
25 Look Around ATV 31 ▓▓▓
26 Safari to Africa BBC 29 ▒▒
  N. Ireland Problem BBC 29 ▒▒
  Points North Grampian 29 ▓▓
29 Roving Report ITN 28
  Midland Farming ATV 28
  Midland Montage ATV 28

Note – News magazines are excluded. Also excluded are programmes of under 15 minutes. For regular programmes, averages are given. Disneyland is an informative series, not a cartoon. These percentages do not include homes not yet receiving ITV – about 10 per cent of all TV homes in ITA areas.

The popularity of many of Independent Television’s light entertainment programmes is well known. Less widely recognised is the popularity of Independent Television’s more serious output. The diagram on this page shows the extent to which serious programmes are viewed in dual channel homes. It is noticeable that two-thirds of the programmes attracting the largest number of viewers in the areas in which they are shown are produced by the regional companies of Independent Television and are related in some particular way to the interests of viewers in their areas.

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